Shop around for printing price and quality

Shop around.

This is the advice we hear when it comes to finding the right car, furniture or outfit. But Goff & Howard applies the same concept to finding the right printer for our clients’ projects.

Some things to keep in mind for your next printing project:
• Keep a list of quality printers that you trust. Some printers have specialties that make each of them well suited for specific types of projects.
• Seek quotes from at least three trusted printers.
• When the quotes come in, each printer’s pricing can be quite different. For instance, Goff & Howard recently received bids ranging from $410 to $759 for a simple low-quantity project, a difference of 46%. Before selecting the winning bid, make sure to know exactly what you would get for the quoted price. Cost, quality and timing should all be considered on a project-by-project basis.
• Challenge your printer with questions such as: How much lower would the price be if we use your “house” stock of paper? (The “house” stock is often a printer’s best-priced option, because it is ordered in bulk.)

Choosing the right printer helps Goff & Howard consistently achieve a finished project that prints on time, at or under the budget, and with the quality our clients expect. Talk about an art and a science…