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Friday, November 13, 2009

Giving back during the holidays: More than just good PR

The holidays provide us with many opportunities to give back to the community. You might ask why I’m bringing this up at the beginning of November, but now is the time to sign up for holiday charity opportunities.

The economic downturn has caused an increased demand at food shelves around the Twin Cities. Second Harvest Heartland needs food and volunteers during the Holidays. Also, the Salvation Army is looking for bell ringers. In December, Goff & Howard will be participating in Ramsey County Community Human Services Department’s Family Sponsorship Program in December. And, there are countless more opportunities for you to give back to the community.

While these philanthropic activities are first and foremost about the charity, they can also generate publicity opportunities for your company. Businesses that are new in the community, working to build a base of support, or trying to encourage others to donate may want to publicize their donations. By choosing to publicize your donations, you can build public goodwill for your company.

If you need help figuring out if and how to share information about your companies’ philanthropic activities, we are happy to help you. Thank you for giving back to the community – it’s the right thing to do.