Goff and Howard Public Relations / Public Affairs Logo

Wednesday, June 9, 2010

Do political ads on television matter anymore?

It’s official: the first political ads for the 2010 election have started invading our screens and monitors. As we brace ourselves for a five-month barrage of political messages, we can’t help but wonder, do these ads really work? Millions of people go to great lengths to avoid commercials by fast-forwarding with DVRs or watching shows on the Internet. With the rise of social media, tweets and Facebook ads are giving candidates new ways to reach audiences. The GH Spin wants to know what you think about political television ads. We’ll share the results here.