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Monday, August 23, 2010

LinkedIn evolves into an online chamber of commerce

LinkedIn, a business-oriented social networking website, has recently made some changes that have led to somewhat of a resurgence. What once was another place to store contact information is transforming into an extremely active networking opportunity.

LinkedIn became popular with the business community when it first started in 2003. But as Facebook began attracting older users, the business community started making connections on Facebook instead of LinkedIn.

As a result LinkedIn stalled for a while until it developed several useful networking applications to make it more relevant for business professionals. Users now are able to facilitate discussions, connect with companies and business groups, recommend colleagues and clients, and much more. Now LinkedIn boasts a networking community of more than 75 million members.

However, like all social networking sites, LinkedIn will only be as useful as you make it.

Goff & Howard on LinkedIn