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Tuesday, September 21, 2010

Rock Head PR Move: Proofing nightmare

An advertiser’s worst nightmare hit South Bend, Indiana, when a billboard promoting the city’s public schools urged people to look at the “15 best things about our pubic schools.” The oversight of mistaking “pubic” for “public” is even worse when it’s written in three-foot-tall letters near a busy intersection and for an educational institution.

A picture of the flawed billboard circulated around Facebook before Blue Waters Group, the company that created the billboard, claimed responsibility for the proofing error and fixed the billboard.

While the Blue Waters Group made the right PR move by admitting its fault, it is no doubt wishing it would have caught the error in the first place.

Read more from the South Bend Tribune.

(Photo courtesy of the South Bend Tribune)