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Tuesday, October 26, 2010

Rock Star PR Move: The Wishing Tree

While strolling around her favorite Minneapolis lake a couple of weeks ago, this GH Spin blogger and her husband stopped abruptly when tiny pieces of neon-colored papers waved at them from a tree along the walking path. Before even knowing what we were seeing, we couldn’t help but smile at the whimsy. Turns out, this “wishing tree” was the first part of the 52-week Hokey Pokey Project, launched by Minneapolis mom Deb Arora and her family. Passersby were prompted to write down their wishes on the tiny pieces of paper and hang them from the tree with pieces of yarn. There were hundreds of them, calling on the giver of wishes for everything from world peace to a dog.

Photo courtesy of the Star Tribune.

We mention it here, not just because it brightened our day, but because it is also a hall-of-fame-worthy Rock Star PR move.

On her blog about the project, Arora said, “For the next fifty-two weeks, my family will strive to create a weekly public project that will serve no other purpose than to make people smile – perhaps hundreds of people or maybe just one. But smiles are the primary goal.”

Arora, a former advertising pro, says her husband’s dream is for the Hokey Pokey Project to become a global phenomenon. As both a do-gooder and savvy marketer, Arora just might pull that off. Her idea has already appeared in the Star Tribune, Pioneer Press, and the blogs of other young moms and Lake Harriet enthusiasts.