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Tuesday, November 30, 2010

A personal touch

The United States Postal Service is struggling to find a place in the digital world and recently reported an $8.5 billion loss in the past fiscal year. Many people have switched to using e-mail or social networks to stay in touch. While I’m a fan of social networking and e-mail, I also appreciate the sentiment of a handwritten note. I don’t think digital communications can replace that.

The holidays are a perfect example of the difference a handwritten, mailed note can make. The warmth of a hand-addressed envelope brimming with holiday greetings and family pictures could never be replicated by an e-card.

Nevertheless, to survive in the digital world, the Postal Service needs to reinvent itself like many other businesses have done.

Learn more about the Postal Service’s struggles and potential solutions from a National Public Radio series.