2010 Media Industry Predictions

Over the past few years, the media industry has changed dramatically – traditional print and broadcast media are now competing with online news sources and social media. We believe more changes will come to our industry in the coming months and years. Here are Goff & Howard’s top five media predictions for 2010:

1. Media News and Hubbard Broadcasting will announce a new partnership to create a new multimedia Minnesota channel that will bring Pioneer Press and KSTP reporters together into one hybrid newsroom.

2. Based on the success in Boston, Los Angeles, Chicago, and Dallas – as well as the increased interest in Brett Favre – ESPN will launch ESPN Minnesota and hire reporters who have been laid off by both metro daily papers to generate the local content.

3. We will still have two daily papers.

4. Star Tribune gossip columnist C.J. will create her own iPhone App.

5. A new start-up based in the Twin Cities will help authors sell and market their books via the new Mac tablet computer.

This month in history: Bring back Boxing Day

Many Goff & Howard team members are avid history aficionados, and having recently graduated from college with a degree in history, I have decided to share Goff & Howard’s love for history with you each month. I hope you’ll indulge this momentary change of pace from our normal industry-related topics.

Boxing Day, which falls on December 26, is a holiday that has always perplexed me. The holiday seems to have been misnamed, because contrary to my belief as a little kid, it is not a day full of boxing matches. This holiday season, I pledge to unearth the meaning of this mysterious holiday.

Although the exact origin of Boxing Day is unknown, the holiday stems from an old tradition begun by the British elite. The day after Christmas, members of the upper class would give small gifts and money to their servants. The holiday got its name from the earthenware boxes in which the servants would receive their gifts.

Boxing Day, which was originally meant to preserve class lines, has transformed into a more modern philanthropic day in which people donate money to charities. The holiday is officially celebrated in the United Kingdom, Australia, Canada, Germany, Greenland, and New Zealand. The United States also observed Boxing Day before declaring independence from Britain and renouncing all traditional British holidays.

I think it’s about time we start celebrating Boxing Day again. This holiday season, charitable giving in the United States has decreased while demand for services has more than doubled for some nonprofits. So, please join me in donating much needed money, food or gifts to your favorite charity on December 26.

Stopping the presses – 142 times in 2009

It’s a great line in a movie and a cliché many of us use. Yet as we come to the end of the year, the presses did actually stop running for 142 daily and weekly newspapers this year.

In places where the presses still run, there are fewer reporters filling the pages that hold the ink and information. More than 90,000 people lost jobs in the various print publishing industries in the past 12 months.

It’s no secret that traditional, mainstream media is struggling to adapt to a world full of Google News, Facebook, and Twitter feeds. But as fast as information moves today, context is sometimes lost.

More points of view and more information helps us all better understand issues, ideas, and what it all means. Yet as of this year, there are fewer traditional voices sharing information and ideas.

Erica Smith a “veteran media executive,” has created a map that shows the different places where news organizations have closed.

We thought the map and the perspective is interesting as we look at what happened this year and what 2010 could be like.

This month in history: Neon invades the Big Apple

Can you imagine a time when New York City’s most famous landmark, Times Square, was just another intersection? When the square’s sidewalks were not bustling with thousands of people swarming the sidewalks? When the building’s towering exteriors were not covered in bright, flashing advertisements?

As hard as it is to imagine, New York City used to be farm land, and Times Square was just another place where horses grazed. When colonists settled the area, they established the city, and by the late nineteenth century, the area had grown into a bustling metropolis. When the New York Times moved to the intersection in 1904, the intersection became known as Times Square. Just three weeks later, the first electric advertisement graced the building’s side, and the first advertisement with scrolling script shone light up the intersection in 1928. Now, dazzling neon displays saturate the night skyline, leaving awestruck tourists wishing they had worn sunglasses at night.

Times Square has grown to be one of the many symbols that represent America and capitalism at its finest. The scrolling text introduced in 1928 that flashes news headlines and stock figures around the square was a technology that signaled a new era of electronic communications – an era that was just beginning to take America by storm.

Newspapers’ circulations may be worse than they seem

In October, a study was released reporting that the circulation of 400 daily newspapers had fallen 10.6% during April-September 2009. Over the weekend, a little reproduced AP story reported that the Audit Bureau of Circulations standards have changed and may be masking a greater decline in reader circulation than previously reported.

Serving Our Troops Recognized Nationally

Yesterday, Serving Our Troops, a Minnesota-based volunteer organization that Goff & Howard has supported from its beginning, received the Chief of the National Guard Bureau Civilian Award for Excellence. Serving Our Troops is the first civilian group ever to receive this award from the Joint Leadership Conference.

Since 2004, Serving Our Troops has given active-duty Minnesota National Guard soldiers and their families the opportunity to share a meal together, despite the distance. Live video-links between Minnesota and the various locations where troops are on active duty allow the families to share time together. So far, Serving Our Troops has shipped and served more than 40,000 steak dinners to Minnesota National Guard soldiers in Kosovo, Iraq, Mississippi, Oklahoma, and Saint Paul and Rochester, Minnesota.

This December, Serving Our Troops volunteers are preparing to send more than 10,000 steak dinners to soldiers stationed in Iraq and Kuwait. This will be the organization’s seventh event. Serving Our Troops is looking for volunteers to help with the event, which will take place Saturday, December 12. For more information, visit www.servingourtroops.com or call 651/698-4615.

Congratulations on this well-deserved award! We appreciate all that you do to support our troops and look forward to supporting this worthy cause in December.

Giving back during the holidays: More than just good PR

The holidays provide us with many opportunities to give back to the community. You might ask why I’m bringing this up at the beginning of November, but now is the time to sign up for holiday charity opportunities.

The economic downturn has caused an increased demand at food shelves around the Twin Cities. Second Harvest Heartland needs food and volunteers during the Holidays. Also, the Salvation Army is looking for bell ringers. In December, Goff & Howard will be participating in Ramsey County Community Human Services Department’s Family Sponsorship Program in December. And, there are countless more opportunities for you to give back to the community.

While these philanthropic activities are first and foremost about the charity, they can also generate publicity opportunities for your company. Businesses that are new in the community, working to build a base of support, or trying to encourage others to donate may want to publicize their donations. By choosing to publicize your donations, you can build public goodwill for your company.

If you need help figuring out if and how to share information about your companies’ philanthropic activities, we are happy to help you. Thank you for giving back to the community – it’s the right thing to do.