Rock Head PR Move: Via-bomb

Even if you’re one of the most powerful media tycoons in the world, you can’t pressure a reporter via voicemail to divulge his source and expect any good PR to come of it. Viacom czar Sumner Redstone is being haunted in today’s headlines by a voicemail recording of him telling a reporter to divulge the source of an anti-Redstone story. The kicker: he assured the reporter, “We’re not going to kill him. We’re just going to talk to him.”

Oops.

A spokesman ineffectively attempted to dismiss with flap with a “That was just Sumner being Sumner” quote.

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