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Thursday, March 26, 2009

Are e-mail and the Internet replacing brochures and newsletters?

In an age of every imaginable communication flowing across the Internet or your mobile phone, it’s hard not to question if this is the beginning of the end for printed materials like brochures and newsletters.

But while there are more choices today than ever before, we believe that print communications are alive and well.

Take, for instance, the issue of portability. Sure, you can hypothetically read an e-newsletter on your BlackBerry. But it is easier said than done. The experience of reading a printed piece is oftentimes more meaningful and more convenient than reading an electronic version. Printed pieces can also be distributed to many people at a meeting in any location or read easily from the passenger seat of a car or airliner.

Printed pieces can also achieve a more professional, credible impression simply by using a high-quality paper or special cuts, folds or shapes.

In general, a combination of print and electronic communications have a place in most campaigns. Striking the right balance will enable you to capture the best of both worlds.