Goff and Howard Public Relations / Public Affairs Logo

Wednesday, August 12, 2009

340 million visitors = advertisers

If Facebook seems a bit more crowded these days, there is a good reason.

Among the daily updates from friends and photos from a weekend outing, are messages from companies who are now investing money to be part of our social media world. According to a recent story in the Financial Times, mainstream brands are racing to reach out to people via Facebook.

More than 80 percent of the largest U.S. advertisers are using Facebook to promote themselves, suggesting that corporate America has embraced the social networking site as a mainstream promotional platform.

Many companies had previously been nervous that a logo or brand message could end up next to offensive content, but apparently, 340 million unique monthly visitors seem to be more than enough to help ease the corporate world’s fear.