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Monday, August 17, 2009

Good news for PR people is not so good news for parents of middle schoolers

A recent study – forwarded to The GH Spin by a friend at KMSP-TV – delivered some heartening news to those of us in the PR biz. But it was a little disconcerting to those of us who also have children entering middle school this year.
The study, funded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University, found that PR pros ranked high in a test of ethical reasoning. Some journalists might even be surprised to hear that PR pros ranked as high as they did in the study. We also ranked as high as nurses and dental students and outscored orthopedic surgeons, business professionals, accounting students, and veterinary students.
On the flip side, junior high/middle school students ranked low in ethical thinking . . . even lower than prison inmates.