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Wednesday, August 5, 2009

Rock Star PR Move

In compiling its list of most overpaid and underpaid CEOs, The Business Journal offered all CEOs on the list the opportunity to comment. Those comments were printed alongside the list in last Friday’s issue.

Vascular Solutions’ Howard Root, who was among those deemed “underpaid,” wins the GH Spin’s award for best PR move with this gem:

“TO THE EDITOR: I received your letter on the list of CEO compensation. My only comment is that my dad, who grew up on a farm during the Great Depression, tells me that anyone making over half a million a year can’t possibly be ‘underpaid.’ I agree, so maybe you can say I’m ‘less well paid’?”